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Introduction to money in Video coverage biz December 20, 2014

Posted by taiwojimoh in information marketing.
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Video Recording is the process of recording images electronically and the (2) basic technologies are:
-Analog
-Digital
Analog recording translates an electronic image directly into varying patterns of magnetized metallic compounds on magnetic tape or disc, digital recording first processes an image electronically into information in the form of 1s and 0s:
The information may then be stored on a computer hard drive, on magnetic tape, or as a microscopic pattern on a plastic disc such as a DVD. High-definition versions of digital video (HDTV) recording are now widely used for professional television production. Video recording can be done for broadcasting, playback, editing, webcasting, or archiving.
The techniques used to record images in various video formats share some similarities with those used to record sound, and images and sound are usually recorded simultaneously for video recordings.
The production of video recordings also retains some general features found in motion pictures and still photography that use photographic film to record images photo-chemically.
Initial recording of a video image requires some form of video camera or a computer program that generates and records images.
A video signal can be recorded with an analog or digital device that receives the signal by antenna, through a cable, from a satellite receiver, or from a direct link to a video camera.
Video recordings typically are viewed with a television screen or a computer monitor. They may also be watched on a personal media device. Video images can also be projected onto a larger surface such as a movie screen. Videotape recorder/playback systems for home use are usually connected directly to a television receiver.
Unlike motion picture film, a video recording does not require processing, and so it may be played back immediately. This makes possible the so-called instant replay common to televised sporting events.
A wide variety of video recording formats exist. Most analog recording formats have become obsolete with increasing adoption of digital formats and technology. Digital recording has many advantages over analog recording. In principle, data in digital form can be copied or edited without losing information.
The data can also be easily manipulated with computer programs to alter images, add effects, or adjust color or brightness. By contrast, copying and editing analog video by rerecording degrades the signal.
However, when digital recordings are compressed some original data is deliberately left out. Compression makes the data easier to store, to send, or to view. Digital signals are much less affected by interference from outside radio or microwave sources.
TYPES OF VIDEO RECORDINGS
PROFESSIONAL RECORDING-
Professional video recording that uses high-quality cameras and recording equipment is done for commercial and educational television production, for television advertising, and for motion-picture production. In addition, professional video recordings and broadcasts may be used within corporations or organizations. Large markets also exist for “direct to video” or “direct to DVD” products that are intended for home viewing only and are not distributed to theaters or for broadcast.
Home video recording of television broadcasts is typically done with a videocassette recorder (VCR), a DVD recorder, or a digital video recorder (DVR).
These devices can receive signals provided by antenna, by satellite dish, or by cable. Special devices may be needed to convert a digital signal into an analog signal for recording on a VCR, however.
DVD recorders and DVRs designed for standard video signals can only record high-definition video signals (HDTV) as standard video signals; special high-definition DVD recorders and DVRs are needed to record in HDTV. VCRs and DVD recorders can also record or copy from other sources such as home video cameras, video players, or files on computers.
DVRs have computer hard drives that can store many more hours of broadcast material than individual videocassettes or DVDs can. Some DVD recorders also have hard drives to record video material. A personal computer can record video material onto its hard drive with a special video capture card.
Portable video cameras and personal computers permit people to make and edit video recordings at home. Video recordings can also be created with digital video features on cell phones, digital cameras, and other portable personal devices.
Several digital video formats have been developed to produce, transmit, and view video recordings on personal computers and over the Internet. Webcasting and podcasting technology mean that video recordings from virtually any source can be available through a computer connected to the Internet, either for downloading or for immediate viewing using streaming video (video sent as small digital packets of data).
Web sites that allow individuals to post home videos and other video material have become very popular. However, unauthorized use of copyrighted material has led to some restrictions.
Television broadcasting over the Internet, known as Internet protocol television (IPTV), is also available. IPTV allows users to select programs for viewing on request, making “time shifting” video recording unnecessary.
HOME RECORDING-
H
Home video recording became possible in the late 1970s with the introduction of the videocassette recorder (VCR). The device could record video signals from an antenna, a coaxial cable, another VCR, or a video camera. Like the audiocassette introduced in the 1960s, the videocassette contained two rotating spools that allowed a standard length of plastic tape to be played, recorded on, stopped and started, and rewound. Unlike an audiocassette, a videocassette only played and recorded on one side of the tape. The plastic tape had a magnetic metal coating on the side that recorded. A videocassette tape could be played or recorded over many times, but could also wear out or break with excess use. Consumers could buy blank videocassettes for home recording and videocassettes with prerecorded content such as motion pictures. Different recording speeds allowed up to eight hours to be recorded on a videocassette.
Two incompatible formats of analog videotape were originally available: Sony’s Betamax and Victor Company of Japan’s (JVC) Video Home System (VHS). The VHS format eventually became standard for the home video market, in part because VHS tapes were the first to allow two-hour recordings and could hold a full motion picture. Although Betamax failed in the home market, the format (especially as Beta cam SP) was widely used for professional video recording. The VHS format remained popular for home video viewing and recording into the 1990s. A major market developed for prerecorded video cassettes of motion pictures and other video entertainment, often rented rather than purchased. Users could program a VCR to record television programs at the time they were broadcast for later playback and viewing, a practice called “time shifting.” Home video cameras (camcorders) were introduced in the 1980s. A number of incompatible formats were developed with different size tapes.
A small market developed in the 1980s and 1990s for high-quality video on a format called laserdisc (LD) or videodisc. A laserdisc was a double-sided disc about the size of a 12-in vinyl record. In this system the original video signals were encoded as tiny elliptical depressions in the surface of the disc. The information was arranged in a single long spiral that was read with a laser. The electronic signals were played back using analog technology. Laserdiscs could only play content created by the manufacturer and could not be used to record new material. However, laserdiscs could contain extra material such as commentary and foreign language sound tracks, as well as easy access to particular scenes.
The introduction of the DVD or digital versatile disc (originally called a digital video disc) in 1997 allowed consumers to enjoy high-quality video and sound along with the extra features possible with laserdiscs, but on a disc the size of an audio compact disc (CD). Like laserdiscs, DVDs are read by a laser, but technology such as digital compression and double layers of recorded data allows DVDs to hold large amounts of information in less space. Importantly, recordable DVD technology permitted consumers to easily make high-quality video recordings or copies. The popularity of the DVD format helped bring down the price of players and recorders. High-definition DVDs designed for viewing with HDTV equipment were developed in the early 2000s. However, players, recorders, and discs for the high-definition format were more expensive than those for standard DVDs.
The digital video recorder (DVR) was introduced in 1999 and allowed television broadcasts (typically from cable or satellite television) to be recorded onto a hard drive. The hard drive could hold more hours of programming than a VCR or DVD recorder. DVR subscription services connected to the Internet such as TiVo let viewers more easily record large numbers of television programs for later viewing. In addition, DVRs permitted viewers to automatically skip commercials and to pause or rewind live TV broadcasts. DVRs are now provided by some cable or satellite television services. Combined DVRs and DVD recorders allow users to easily make copies of programs recorded on the hard drive.
While the act of recording is very visible, all other supportive activities are invisible as they are done in the private dark room of the recording artist.
The activities start from soliciting for client’s job, hiring of camera, purchase of tapes and getting the actual date of events and finally actual recording.
After the recording, the activity shift to post-recording or what in professional parlance is called POST –PRODUCTION.

POST- PRODUCTION ACTIVITIES
These are the activities done after the recording of the events in tape. It involves editing, creation of complete sound track, and addition of optical effects and are handled by studio Artists, sound engineers, Visual and Graphic Artists.
Post-production begins with the completion of filming and continues until the project is delivered to the clients for viewing. The two main activities of post-production are the editing, or assembling, of video footage and the creation of a complete sound track.
Editing may begin during production. In single-camera shoots, the film from each day is reviewed at a later time by the director, producer, and network in the order in which it was shot. These films, called dailies, are then broken down and assembled into scenes by the editors. The first full assemblage is shown to the director, who makes further editing changes and creates the director’s cut. Thereafter, the producer and the network make changes until a final cut is created.
The final cut is given to the sound department, which is responsible for preparing the music tracks, or recordings; sound effects; and dialogue tracks for final combination into one track. The final mixing of all the sound is called dubbing. During this period, the sound engineers will spot the music—that is, select the points at which music will be inserted—and musicians will write and record the music. Sound engineers also adjust dialogue recording for production quality and record new or replacement dialogue in a process called looping. Sound effects are also added at this time. The resulting dubbing session, which can take several days for a movie or just a few hours for a multiple camera tape production, can involve the combination of 5 to 25 separate sound tracks.
The final stage of post-production is the addition of optical effects, such as scene fade-outs or dissolves, insertion of titles and credits; creation of special visual effects, such as animations; and color correction.
The post-production process can take as long as eight weeks for a movie to three days for a situation comedy. Commonly, all optical effects, titles, and music are rolled in during the production of soap operas, game shows, or talk shows—greatly reducing post-production.
BUSINESS OPPORTUNITIES IN VIDEO COVERAGE
Video coverage is very popular in Nigeria, especially in Lagos where millions of people organize several events many of which need to be kept as memorable events for life.
The following events are among such events –
1. Weddings
Many would agree with me that wedding is the most memorable events among them as couples would keep the Tape, CDs/VCDs to show those who missed the wedding and even show their yet-to-be children the kind of wedding their parents organized and for women it is a memorable occasion of GREAT JOY that must be kept forever.
2. Burials
To organize a befitting departure party for our beloved parents and family members is a very passionate and valued social norm, not only in Nigeria but the whole of Africa and even in some economically and politically advanced countries of the world.
This explain while in Yoruba land, a lot of money is committed to burial activities every year ,it is also noticeable in Igbo land where burial activities is on a very high scale especially among the wealthy ones.
3. Child naming ceremony
This is the naming of newly born child by the parents through the assistance of the religion institution and is favoured by both Christians and Muslims.
It is another memorable event of high importance after wedding.
4. Birth days
This is the celebration of the day of birth by the people worldwide .It occurs once in a calendar year and so form another memorable event that are recorded and kept for future viewing and reference.
5. Graduation/Convocation
One of the memorable events of our life is the day we graduate from primary schools, colleges, and universities and other higher institutions as all these events occur once in our lifetime.
6. Seminar / Conferences/Educational CDs
The video coverage business has seen unprecedented patronage from seminar, conference and training Organizers who now sell the VCDs as part of their training packages as it give them great advantage and economics of scale as it can be mass produced and distribute to several thousands of participants.
7. House warming ceremony
It is a joyous achievement for somebody to build a house in his or her lifetime and it is even now more joyous to open the house with fun fare recorded and to be kept for life as well.
This ceremony cuts across all the nooks and crannies of the country and across all religions.
8. Agreements can also be signed under the full glare of the camera in contemporary Nigeria as it can serve as evidence in the law court in case of any unforeseen circumstances.
9. Wills and their witnesses can be captured by the camera and presented to the concerned family members as the authentic wish of the departed soul.
This process has resolved a lot of issues and controversy in wills contest by people who took advantage of the power of the camera to present the truth.
10. Religious activities on Tape and VCDs
This is a very huge video coverage activity in the country going by the preponderant influence of religion in our life. Every end of week, especially Sunday and Friday, religious sermons are captured on tape and VCDs which are later sold tom members in the Churches and Mosques and even sold in the open market at a profit for GOD.
11. Annual events.
It is very valuable to clubs, organizations, alumni, and families who meet once in year to deliberate of some fundamental issues affecting them –e.g.
-End of year town and village meetings.
-August meetings among women in the East.
-Shareholders meetings
-Elections of new officers
-New yam festivals etc.
THE IMPORTANCE OF VIDEO COVERAGE
The importance of video coverage in our life is, and can never be said to be over emphasized as some important dates, events and activities in our sojourning history are capture live on tapes and VCDs that can be stored for life.
It among others advantages-
1. It brings the past to our present by the recorded events.
2. It shows us the truth in an unambiguous manner
3. It shows live recap of past events and social activities.
4. It brings to us our pasts in MOTION.
5. It allow people who did not witness an event, occasion and history the opportunity to see live what they would have missed for life.

MARKETING OF VIDEO COVERAGE BUSINESS
This business is almost perfect as it also has zero or very low marketing expenses as the business could be marketed by the Video recorder with his or her-
1. QUALITY SERVICE
Ensure you deliver quality work to your clients from soliciting to Tapes or VCDs .Your video display must be near perfect as in visuals, sound, on the screen texts and translations, colours etc.
2. PUNCTUALITY
Ensure you arrive on time at events location and ready with your camera, tapes or CD plates and do your work with dignity and humbleness of a hired labourer and deliver the completed work on time as well.
3. RELIABILITY
Ensure that you are reliable as a person and as a video events recorder by fulfilling all your engagement promises to your clients.
4. GOOD BARGAIN/PRICE
Ensure your charges are very reasonable, affordable, and competitive as you are bound to face stiff competition from other cameramen in your community.

5. INTEGRITY
Be a person of integrity by telling and upholding the truth at all times even if, it may not be profitable for you to do so.
WHY ENGAGE IN VIDEO COVERAGE BUSINESS?
There are several reasons WHY one should engage in video coverage business apart from the salient point of profitability-
1. Population growth in Nigeria makes the business a growing one and confer huge business opportunities on the investor, for instance, there are more than 20m people living in Lagos State alone and if 10% of the people patronize this business we are talking of about 2m potential customers.
In fact, in a recent research conducted in IFO LGA, in Ogun State, showed a greater percentage of patronage i.e. about 15%.
2. The social life and engagements of the people support this business as millions of people love attending parties as shown in every end of week activities of the people.
The parties attendants who are also potential customers cannot be estimated, they are in millions.
3. The residents of Lagos and other urban cities in Nigeria can afford to pay for this business as it is one of their social tax syndromes.
4. There are many Hotel and Guest houses in Lagos and other major cities in Nigeria that need the services of video coverage and are willing to pay.
5. It is more or a less a perfect or ideal business as it-
-Has very low staff costs
-Has no debts or very low
-Has very manageable expense profile
-Has less sleepless nights and challenges
These are reasons why you should engage in video coverage in the EMBER months to make some cool cash for yourself and eventually establish yourself as an events recorder of note in your community.
This may be the beginning of good fortunes for you as it may transform you from an event recorder to a movie/film video recorder/Director/Producer.
You are also eligible to partake in our follow –up practical training in the first week of December, 2013 at a discount rate of N2000 for buying this eBook NOW!!!
New participants shall pay N3000 plus another N1000 for buying the hard copy of the eBook at the venue.
In the follow-up practical training in December, you will learn-
1. How to edit video coverage contents
2. How to convert old video tapes to VCDs.
3. How to insert texts and translate other languages to English on the screen…
To take advantage of the above, Order for a soft copy of this (22 pages) report by paying N1500 into a/c 3081716774 FBN, Isolo Ind. branch .
Text your teller reference numbers, Names, and Amount paid to 08184932156 or email to jtaconsult2012co@yahoo.com or call taiwo.

Thank You and God bless you as you come
Taiye Alabi

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